Tableau vs Power BI: Which one to choose?

Business intelligence tools such as Tableau and Power BI are used for data visualization. In fact, it is possible to generate graphics through which it is possible to easily illustrate and clarify information that would otherwise have consisted of thousands of numbers and words. If you've wondered what Tableau and Power BI are used for, these two software are experts at analyzing information and are primarily used by companies. In this article, we'll look at Tableau vs Power BI, comparing these two software solutions and highlighting their similarities, differences, advantages, and disadvantages.

What you'll find in this article

  • What is Tableau used for
  • Why use Power BI
  • Tableau vs Power BI: What do they have in common?
  • Tableau vs Power BI: What are the differences?
  • How much does Tableau cost
  • How much does Power BI cost
  • Pros and cons of Tableau
  • Pros and cons of Power BI
Tableau vs Power BI: Which one to choose?

In today's business landscape, companies are increasingly turning their attention to advanced software tools to optimize the management of their data resources.

Business intelligence (BI) platforms are becoming vital tools for businesses. These systems allow businesses to securely compile, review, and maintain large sets of data crucial to their functions. Dominating the global market are industry leaders such as Tableau and Power BI, renowned for their expertise in visualizing data and creating customized reports suitable for various organizational needs.

Let's see in detail what these two solutions have in common and what distinguishes them, to choose the most suitable one based on functionality, costs and context of use.

What is Tableau used for

Tableau is a robust data visualization and business intelligence software that allows users to connect, visualize and collaborate on data in a dynamic and intuitive way. It allows for quick and exploratory analysis of large and complex data sets through a drag-and-drop interface, eliminating the need for programming or coding skills. Tableau offers a wide range of chart types and visualization options, including line charts, bar charts, maps, scatter charts, and many others.

It quickly established itself in the Business Intelligence market by transforming raw data into an easily understandable format. This tool allows for quick data analysis and the creation of visual representations such as tables and spreadsheets. As a result, professionals from various departments can understand the data and easily interpret the results obtained.

Tableau has the ability to connect to a wide range of data sources, such as databases, spreadsheets, big data platforms, and cloud services. In addition, it allows users to perform data cleaning and transformation operations, develop customized calculations, and obtain insights using advanced analysis capabilities.

Tableau offers a range of products that meet different needs within an organization. These include Tableau Desktop, used to create and publish visualizations; Tableau Server, which facilitates sharing and collaboration on data and visualizations between teams, and Tableau Prep, designed for preparing and cleaning data before analysis. Thanks to its intuitive interface and robust visualization capabilities, Tableau has gained popularity among businesses and organizations that want to base their decisions on data analysis.

A free version is available, although it offers limited functionality. By opting for the premium version, you get access to advanced features. In addition, a version for non-profit organizations is available specifically designed for educational institutions.

Overview of Tableau Desktop

Why use Power BI

Power BI, a service from Microsoft, provides business analytics by offering interactive visualization and business intelligence tools with an intuitive interface. This allows end users to design reports and dashboards with ease. Power BI allows users to connect to different data sources, clean and transform data, perform custom calculations, and view information through charts, graphs, and tables. Transform data from a wide range of sources into interactive tables and business intelligence reports. In addition, it provides numerous connectors for services and software.

Using existing Microsoft systems such as Azure, SQL and Excel, the platform makes it easy to create data visualizations. This makes it an excellent choice for those who already work with Microsoft products such as Office 365, Azure and Excel.

Accessible through a web browser, mobile device or desktop application, Power BI integrates seamlessly with other Microsoft tools such as Excel and SharePoint. With its advanced modeling and data analysis capabilities, Power BI enables organizations to gain insights and make informed decisions based on business performance data.

With Power BI, you can incorporate data from different sources and produce visualizations after cleaning and integrating the data. It also includes an ad hoc report generation function, which facilitates detailed data analysis.

Overview of Power BI

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Tableau vs Power BI: What do they have in common?

In this in-depth analysis of Tableau vs Power BI, let's first look at what these two tools have in common.

Power BI and Tableau are positioned as the two most preferred business intelligence tools in the current market. Power BI has a slightly higher average rating of 4.4 stars based on more than 2500 reviews, while Tableau follows closely with a 4.3 star rating from more than 2100 ratings.

View types

Both Tableau and Power BI offer a range of ways to present data effectively. They provide various visualization options such as bar charts, line charts, treemaps, and geographic maps. Users can interact with these views by hovering over them for additional insights, applying filters, and combining different views to create dynamic dashboards.

Connecting to different data sources

Data visualization is crucial, but it's equally essential to ensure different sources of data, especially considering that companies collect information from multiple channels. In the comparison between Tableau and Power BI, it emerges that both platforms excel at connecting to a wide range of data sources. Formats such as MS Excel, CSV, and JSON are supported, and paid versions of both platforms offer access to more than 50 additional data connectors such as Google BigQuery, Amazon Redshift, and Salesforce. The visualizations update automatically to reflect changes in the underlying data.

Importing data in Power BI

No-code

Both Tableau and Power BI are extremely user friendly and no-code. The appeal of using business intelligence tools lies in having everything you need easily accessible. This makes Tableau and Power BI excellent choices for those new to data analysis. For business analysts, mastering these two tools is essential for working effectively with data and visualizing results.

In the past, Power BI distinguished itself in data preparation, allowing users to model, clean, and add calculated columns to datasets using Power Query. However, Tableau has recently made significant progress in this area with the introduction of Tableau Prep.

Tableau vs Power BI: What are the differences?

Now let's move on to the elements on which these two business intelligence tools differ. When evaluating Tableau and Power BI, it's important to note several distinguishing factors. These differences can significantly influence your decision on how to best incorporate them into your business or career path.

One aspect to take into account with regard to Power BI is that this tool works only on the Microsoft Windows operating system. This consideration may simplify your decision between the two platforms. If you're primarily working on a Mac, Tableau would be preferable since Power BI isn't compatible with macOS.

Certifications

Regarding the official certifications issued by these two tools, Tableau offers a wide range of specialized options designed for different professions. Detailed information on these certifications is available on the Tableau website and includes associate, specialist and analyst levels. The official Tableau certification fees range from $100 to $250, depending on the level.

Power BI offers a comprehensive certification that covers all the core functionality of the platform. The PL-300 exam, entitled Microsoft Power BI Data Analyst, is available at a cost of $165.

A significant distinction in certifications is that Power BI offers its exam in several languages, while the Tableau Certified Professional exam is currently only available in English. However, the Tableau Associate exam can be taken in multiple languages.

Easy integration

Because Power BI is a Microsoft product, integrating it into your work environment, especially if you're using Office software, is simple. On the other hand, Tableau, now under Salesforce, offers native integration advantages following its acquisition. Both platforms support connections with tools like Excel and Salesforce; so, the decision depends primarily on which one best aligns with your operational setup for optimal performance.

Supported language

When it comes to understanding what language Tableau uses and what language Power BI uses, the differences are substantial because these two BI tools use different languages.

With Power BI you can use DAX (Data Analysis Expression) and The M language is used for both data manipulation and modeling in Power BI. In addition, Power BI integrates Microsoft Revolution Analytics to facilitate connections with the R programming language.

In contrast, Tableau offers greater flexibility and choice. In addition to seamless integration with R, Tableau supports the implementation of its Software Development Kit (SDK) with Python, Java, C and C++.

How much does Tableau cost

Let's dive deeper into the pricing structures of these two business intelligence tools, as this is where we can see the most significant distinctions between Power BI and Tableau.

Let's see below how much Tableau costs and what plans it offers.

  • Tableau Public - Free: designed for individual users, this version allows you to create views linked to Excel, CSV and JSON files. However, all visualizations made with this version are publicly accessible.
  • Tableau Viewer — $15 per month per user: This option allows users to log in and view existing dashboards and visualizations on Tableau, with the ability to apply filters. It includes a viewing license on Tableau Cloud.
  • Tableau Explorer — $40 per month per user: this option allows users to perform self-service analysis, allowing them to create dashboards and visualizations using datasets shared by colleagues. It includes an explorer license on Tableau Cloud.
  • Tableau Creator — $70 per month per user: This plan is designed for individuals and team members, offering access to Tableau Desktop, Tableau Prep Builder, and a Creator license for Tableau Server or Tableau Cloud. This package provides essential tools for visualizing and analyzing data. Tableau Creator includes all the functionality of Explorer, plus the ability to establish connections with various data sources, making it ideal for individual users.

How much does Power BI cost

The costs of the different plans and offers are among the main and substantial differences that may influence the choice between these two BI tools. After looking at Tableau's costs, let's see how much Power BI costs and what plans it offers.

  • Power BI Desktop - Free: this gives you personal access to Power BI directly on your desktop. It's designed for individual users, although it may not meet the needs of businesses. You can use all the core functionality of Power BI on your local computer.
  • Power BI Pro — $13.70 per month per user: This cost provides a license for the Power BI self-service analytics platform. It's included at no extra cost with Microsoft 365 E5, but for those who don't have this subscription, you must pay this monthly fee. Power BI Pro allows users to create visualizations with real-time dashboards and reports, making it easier to share information within the organization. In addition, it offers users the ability to build their own dashboards and connect seamlessly to a wide range of data sources.
  • Power BI Premium — $27.50 per month per user: Aimed at enterprise-level users, this subscription provides access to advanced big data analysis tools and optimized data management capabilities. It offers increased storage capacity, more frequent dashboard updates, and includes additional functionality compared to Power BI Pro.
  • Power BI Premium (for businesses) - $6858.10 per month per capacity: Designed for entire organizations, this option offers extensive access to the same advanced tools, but on a larger scale. It includes access to the view for all members within the organization, although modifying the dashboards still requires individual Power BI Pro licenses.

Pros and cons of Tableau

In comparison, Tableau offers a lower learning curve. It facilitates the quick and easy creation of visualizations, backed by strong customer support for users.

Narrative skills are just as valuable along with the visualization capabilities in Tableau. It supports cleaning data for analysis and manages large data sets efficiently. The integration with scripting languages such as R and Python guarantees high performance. In addition, Tableau Desktop allows users to create detailed reports and interactive dashboards.

Tableau has some limitations, including its relatively high cost compared to other BI tools, making it more suitable for large companies with a licensing budget. It lacks change management and version control capabilities, and importing custom views can be complex. Integrating reports with other applications isn't easy. Additionally, Tableau doesn't currently offer built-in artificial intelligence or machine learning capabilities.

Pros and cons of Power BI

Power BI has several significant advantages, such as pre-designed dashboards and reports suitable for SaaS solutions. Another important feature is the real-time update of the dashboards, ensuring that the data is always up to date.

Power BI ensures reliable and secure connections to data sources, both on-premises and in the cloud. It supports rapid deployment, hybrid configurations, and offers a secure environment for managing and analyzing data.

Data exploration in Power BI includes the use of natural language queries, simplifying the process of querying and analyzing data. Users also appreciate the robust dashboard viewing capabilities available within the platform.

Power BI's strengths lie in its integration with Python and R code, which allows for advanced manipulation of visualizations. The Power Query functionality offers extensive options for preparing and cleaning data. In addition, Power BI benefits from artificial intelligence and machine learning capabilities, strengthening its analytical capacity. The platform regularly introduces new features through updates, ensuring that it remains at the forefront of business intelligence tools.

However, Power BI also has its limitations. Restrict the sharing of dashboards and reports only to users with email addresses in the same domain. Imported data cannot be combined or mixed. In addition, the platform rejects files larger than 1GB in size, which can be a constraint for managing large data sets.

AI capabilities for data analysis in Power BI

Conclusions

We have come to the end of our analysis between Tableau vs Power BI. After having examined in detail what these two BI tools have in common and what differs them, the advantages and disadvantages and, above all, the costs of their plans, it is time to draw a final judgment.

There is no winner in the Tableau vs Power BI comparison. All you need to ask yourself before making a choice is: Why use Tableau and why use Power BI?

When making a decision, it's crucial to identify your specific needs and use cases. Power BI stands out as a self-service tool accessible to anyone, not just professional data analysts. Its intuitive interface and wide range of features make it suitable for a wide range of users in different business roles and offers integrated artificial intelligence or machine learning capabilities, unlike Tableau.

The interface is designed with a focus on drag-and-drop functionality and user-friendly features, allowing teams to create their visualizations themselves. This makes Power BI a valuable choice for organizations that want to take advantage of data analysis capabilities without the need to hire a dedicated data analyst.

In contrast, Tableau offers comparable power, but its interface is less intuitive, making it harder to learn. Experienced data analysts will find it easier to manipulate and transform data into visualizations. However, beginners may quickly feel overwhelmed due to the necessary skills in Data Science.

When deciding between Power BI and Tableau, both tools offer significant overlap and valuable functionality. While some users might benefit from learning both, others might prefer to choose based on differences in cost and accessibility. In the end, the decision depends on individual needs and priorities in analyzing and visualizing the data.

Consider the system you use, the volume of data you will manage, the need for programming languages in your activities, and whether certification is important to you. These factors will help you determine if Power BI or Tableau is the best choice for your specific data analysis and visualization needs.

FAQ on Tableau vs Power BI

What are Tableau and Power BI used for?

Both are business intelligence tools used for data visualization and analysis. Tableau is known for its strong data visualization capabilities, while Power BI offers seamless integration with Microsoft products.

What are the key differences between Tableau and Power BI?

Tableau offers more flexibility in data visualization and supports multiple programming languages. Power BI is more cost-effective, easier for beginners, and integrates well with the Microsoft ecosystem.

How much do Tableau and Power BI cost?

Tableau's pricing ranges from a free version to $70/month/user. Power BI offers a free version, with paid plans starting at $13.70/month/user.

Which tool is easier to learn?

Power BI is generally considered more user-friendly, especially for beginners, while Tableau may have a steeper learning curve.

Can I use Tableau or Power BI on a Mac?

Tableau is compatible with macOS, while Power BI only works on Windows.

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