Azure Cloud: services, pricing, and adoption framework

Azure Cloud is Microsoft's cloud computing platform that since 2010 has allowed organizations of all sizes to design, deploy and manage applications in a scalable and efficient way using the Redmond company's solid network of data centers. The platform offers an impressive number of tools and services ranging from virtual infrastructure to artificial intelligence, from data services to advanced security. In this article, we'll take a look at what Azure is, what services it offers and how it offers them, its payment model and what are the guidelines for taking your business 'to the cloud'.

What you'll find in this article

  • What is Azure Cloud
  • Azure Cloud Services: service categories and what they include
  • Azure Cloud Services: computing, storage, and networking
  • Azure Cloud: mobile apps, security, IoT, and Artificial Intelligence
  • Microsoft Azure Cloud Services Cost: pricing and optimization
  • Azure Cloud Adoption Framework: digital infrastructures "in the cloud"
Azure Cloud: services, pricing, and adoption framework

What is Azure Cloud

Azure Cloud (known as Microsoft Azure and known at its inception in 2010 as Windows Azure) is a cloud computing platform offered by Microsoft that provides a wide range of cloud services and solutions to help companies and developers create, distribute and manage applications through a global network of data centers managed by Microsoft.

The platform offers its users the incredible amount of more than 200 different services that range, to name just a few, from the creation and replication of virtual machines in the cloud, to machine learning, to the development of online applications.

To date, Azure Cloud is the second most used cloud computing platform in the world and alone holds 26% of the market. Microsoft continues to expand its impressive range of services day after day, including, in recent times, those specific to artificial intelligence and machine learning, as well as for the Internet of Things (IoT).

The Redmond giant is also investing massively in extending the infrastructure for its cloud computing platform with new data centers and global capacity improvements, demonstrating its commitment to supporting a wide range of customer needs, from small businesses to large global companies, and the growth of Azure Cloud shows no sign of stopping very soon.

But how does it work? What specific services does it offer and what advantages can a business interested in adopting it derive from the platform? Let's see it together.

Azure Cloud Services: cloud computing “as a service”

In our introduction, we were talking about more than 200 different services provided by Azure Cloud and this number is not an exaggeration but a fact.

Describing in detail every single service made available in a single article would be an impossible task; therefore, we will focus in this (and the next) section on giving an overview to navigate the platform's impressive offer.

To begin to understand how the Azure Cloud ecosystem is structured, let's start by understanding the model with which services are delivered to users.

Azure Cloud uses a template as-a-service, a mode of delivery in which customers access these services on request, through the Internet, without having to directly manage the underlying infrastructure. This approach allows organizations to take advantage of advanced technologies in a flexible and scalable way, paying only for what they use, without having to face the costs and complexities associated with managing and maintaining their IT resources.

Azure Cloud focuses on three macro-categories of services offered through the as-a-service model. Let's take a closer look at them in the list below:

  1. Infrastructure as a Service (IaaS): includes services that allow companies to outsource IT infrastructure management. This means that businesses can benefit from resources such as virtual machines, networks, and storage without having to worry about the physical maintenance of those resources.
  2. Platform as a Service (PaaS): services designed for developing, running, and managing business applications in the cloud. With PaaS, companies can focus on developing their applications without having to worry about managing the underlying infrastructure, ensuring greater agility and speed in the development and deployment of applications.
  3. Software as a Service (SaaS): This category, on the other hand, includes services that offer access to application software in the cloud, allowing companies to use applications (such as, for example, Microsoft 365 software) as if they were online services, allowing companies to access a wide range of applications without having to install or maintain the software locally.

Azure Cloud Services: computing, storage, and networking

Within the three macro-categories mentioned in the previous section, we can identify three main types of services, each based on a key element of the Azure Cloud proposal for the development of business applications.

These three elements are respectively:

  • Calculation (Computing)
  • Archiving (Storage)
  • Network connectivity and management (Networking)

Azure Cloud Computing

Regarding the first element, computing, Azure Cloud offers a series of services for creating and managing virtual machines, containers and batch processes. Azure offers flexibility and scalability to meet a wide range of computing needs:

  • Azure Virtual Machines: This service allows you to create and manage virtual machines (VMs) in the cloud, offering a variety of options to configure the operating system and the size of the VM according to the company's needs.
  • Azure App Service: Azure App Service allows you to host web and mobile apps without the need to worry about the underlying infrastructure. Users can focus on developing and configuring their apps, while Azure manages the execution environment.
  • Azure Container Instances (ACI): this service allows you to run business applications inside containers without having to manage an orchestration infrastructure. ACI is ideal for development and test scenarios, batch job execution, and applications that require a quick start and elastic scalability. It offers a simple and immediate solution for running containers in isolation, with the possibility of including third-party components necessary for the operation of applications.
  • Azure Kubernetes Service (AKS): AKS is a managed solution that makes it easy to deploy, manage, and orchestrate containerized applications at scale. AKS is designed to manage complex applications that involve multiple containers and require a robust and scalable infrastructure. It offers advanced features such as load balancing, automatic node management, integration with CI/CD, and advanced security. AKS is ideal for production environments that need high availability and resilience.

Azure Cloud Storage

Moving on to the second element, storage, Azure Cloud offers a series of scalable storage services that allow companies to store structured and unstructured data in a reliable and secure way:

  • Azure Blob Storage: this service is ideal for archiving unstructured data, ensuring fast and reliable access.
  • Azure File Storage and Azure Data Lake Storage: both services offer a more structured file organization than Blob Storage, allowing you to manage large volumes of data in an efficient and scalable way.
  • Azure SQL Database and Azure Postgres & MySQL Database: provide fully managed relational databases for processing online transactions, offering high performance, reliability and advanced security.
  • Azure Synapse Analytics: an analysis service that combines data warehousing and big data. It allows you to execute complex queries on large data sets, integrate data from different sources, and offers tools for real-time analysis and machine learning, ensuring security and compliance.
  • Azure Cosmos DB: is a globally distributed, multi-model database service. It supports NoSQL and relational workloads, ensuring high availability, automatic scalability, and low latency. Ideal for modern applications that require quick access to data and global distribution.

Azure Cloud Networking

We then conclude with networking, an area in which Azure Cloud offers a complete series of services for connectivity and network management:

  • Azure Virtual Network: allows you to create private networks in the Azure cloud. It offers a secure environment for running virtual machines and applications, allowing secure communication between Azure resources, the internet and on-premises networks, with high availability and scalability.
  • Azure VPN and Express Route: allow you to connect Azure virtual networks with on-premises local networks in a secure and reliable way. Express Route offers an additional benefit, allowing traffic to be routed through a direct private connection over the Microsoft backbone.
  • Private Endpoint: allows PaaS services to be integrated into virtual networks, ensuring secure and private access to services by services that are natively exposed and accessible via a public network.

Did you know that we help our customers manage their Azure tenants?

We have created the Infrastructure & Security team, focused on the Azure cloud, to better respond to the needs of our customers who involve us in technical and strategic decisions. In addition to configuring and managing the tenant, we also take care of:

  • optimization of resource costs
  • implementation of scaling and high availability procedures
  • creation of application deployments through DevOps pipelines
  • monitoring
  • and, above all, security!

With Dev4Side, you have a reliable partner that supports you across the entire Microsoft application ecosystem.

Azure Cloud: mobile apps, security, IoT, and Artificial Intelligence

The Azure Cloud offer, however, is not limited to the services listed above, nor to the three types identified and makes much, much more available to its users: services for the development and management of mobile apps, services dedicated to security and identity management, to the Internet-of Things, and finally to services dedicated to Machine Learning and the integration of the latest technologies in the field of AI.

Let's take a closer look at each of these areas and which are the most important services dedicated to each of them.

Mobile

Azure offers a full suite of services designed for the development of mobile applications that allow businesses to create apps that can reach customers on any device, be it Android, iOS or Windows.

Azure Mobile Apps provides a scalable and secure backend for mobile applications, supporting features such as offline data synchronization, user authentication through identity services such as Facebook and Google, and push notifications to keep users updated.

In addition, Azure App Service allows developers to quickly build and deploy mobile apps with integrated management and monitoring capabilities, thus ensuring efficient management and a smooth user experience.

Identity & Security

When it comes to security and identity management, Azure offers powerful and integrated tools to protect a company's assets. Microsoft EntrAid (once known as Azure Active Directory) provides comprehensive identity and access management, including multi-factor authentication, user and group management, and conditional access to improve security.

Cryptographic keys and other sensitive information (such as passwords, connection strings, API keys, certificates, and cryptographic keys) are protected through Azure Key Vault, which centralizes the management of security keys and business secrets. These secrets are securely stored, encrypted both at rest and in transit, ensuring maximum security and compliance.

Azure Security Center provides a unified view of the security of cloud and on-premises resources, offering security assessments and recommendations to mitigate risks. In addition, Azure Sentinel, a SIEM (Security Information and Event Management) solution, allows monitoring and responding to threats in real time, further strengthening the security of corporate digital infrastructures.

Internet-of-Things (IoT)

Azure is a leading platform for Internet of Things (IoT) solutions, providing tools that make it easy to connect, monitor and manage IoT devices on a global scale. Azure IoT Hub allows you to securely connect millions of IoT devices and to manage the flow of data between these devices and cloud applications.

With Azure IoT Central, a SaaS platform, companies can create IoT solutions without having to manage the complexity of the underlying infrastructure.

Azure Digital Twins allows you to create detailed digital representations of physical systems to monitor, analyze and optimize operations while Azure Time Series Insights allows the real-time analysis of IoT data, facilitating the extraction of useful information and the making of informed decisions.

AI and Machine Learning

Azure offers a wide range of artificial intelligence and machine learning services, which allow companies to integrate cognitive and machine learning capabilities into their applications. Azure Cognitive Services provides pre-trained APIs that allow you to add intelligent functionality such as computer vision, voice recognition, text translation and natural language analysis.

Azure Machine Learning offers an end-to-end platform for developing, training, and deploying machine learning models at scale. This platform supports a complete workflow, from data preparation to modeling, to production. In addition, Azure Bot Services facilitates the creation of intelligent chatbots that can interact with users through different communication channels, improving customer experience and operational efficiency.

Last but not least, the implementation of the now omnipresent GPT models within their applications through Azure OpenAI, a service that is the result of the now long collaboration between Microsoft and the leading company in the field of AI technologies.

Microsoft Azure Cloud Services Cost: payment model and optimization

The cost of Azure services depends on several factors, including the type of service chosen, the capacity required, the location of the data center used, and the level of management required. In this section we will focus on outlining the payment model used by the platform, while for more specific information on prices, we refer you to the convenient calculation tool provided by Microsoft (available hither) which makes it possible to evaluate service costs based on length of employment, geographical region and currency, entering specific usage parameters for each service.

Most Azure Cloud services are available with the “pay as you go” pricing model, which allows you to pay for services based on their actual use, with billing per second and without long-term commitments or prepayments. This pricing model is especially suitable for users who prefer flexibility, for those who want to convert capital expenditures into operating expenses, and for applications with volatile or short-term workloads.

Azure Cloud also offers what are referred to as Reserved Instances, i.e. pre-purchased resources for one or three years in a specific region. Committing to reserved instances in advance allows you to get a discount of up to 72% compared to 'pay as you go' prices. This model is suitable for applications with stable and continuous use (24 hours a day, 7 days a week), for organizations with a fixed budget, or for large scale applications where a certain number of virtual machines are always needed.

The platform also allows you to replace reserved instances with others during the commitment period and offers the possibility to cancel them before the end of the term, with a maximum annual reimbursement ceiling of $50,000.

If, on the other hand, we need a quick and short-term solution, Azure Cloud allows you to buy spot instances that exploit unused computing power in the reference datacenter, providing a discount of up to 90% compared to “pay as you go” prices. However, spot instances are ephemeral and can be discontinued at short notice, making them suitable only for workloads that can tolerate interruptions. Spot instances are particularly suitable for distributed and fault-tolerant applications, stateless applications, non-urgent or heavily parallelized workloads.

Cost management tools

Azure Cloud provides a series of cost management tools that you can use to estimate, plan and optimize cloud computing costs. These tools are essential to ensure that the use of the platform's services is as cost-efficient as possible, helping organizations optimize the use of cloud resources and save money.

Let's see them together below:

  • Azure Pricing Calculator is a tool that helps you estimate the cost of the Azure services you intend to use. You can select a resource and define specific settings. The calculator will then provide you with a detailed breakdown of the costs. This is especially useful for budgeting new implementations and for comparing the costs of different configurations before they are activated.
  • Azure Cost Analysis gives you a detailed overview of the costs you're incurring for Azure resources. It provides an in-depth understanding of expenses, allowing you to filter data according to metrics such as scope, time, granularity, and types of resources. This tool is useful for monitoring current expenses and identifying areas where costs could be reduced.
  • Azure Budgets allows you to create a budget that includes costs distributed throughout the Azure ecosystem. You can configure alert notifications to be notified when a certain resource reaches a limit or exceeds certain thresholds. This helps keep costs under control and avoid unexpected overspending.
  • Azure Advisor provides different types of information, including a section dedicated to cost optimization. This tool analyzes your Azure configurations and uses telemetry to provide you with recommendations to improve availability, security, performance, and costs. Azure Advisor guides you in optimizing resources, suggesting changes that can reduce costs without compromising performance or security.

Azure Cloud Adoption Framework: digital infrastructures "in the cloud"

THEAzure Cloud Adoption Framework (CAF) is a set of guidelines, tools and best practices designed to help companies adopt the Azure Cloud platform. The CAF provides a structured and well-defined framework that guides through each phase of the cloud adoption process and ensures a systematic and organized path, dividing its journey into six phases and offers the best practices and guidelines for each phase.

By addressing common challenges in cloud adoption, the framework helps align your cloud strategy with business objectives, mitigate risks, and optimize costs. Let's see what the phases are in more detail:

  1. Define the strategy: first, draft your cloud adoption goals and objectives, aligning them with general business objectives. Initially, you need to evaluate your current IT landscape and determine which workloads should be migrated to the cloud. For a comprehensive cloud adoption plan, you should also evaluate compliance requirements and security considerations.
  2. Scheduling: the planning phase involves developing a detailed strategy for migrating workloads to Azure. Create a roadmap that outlines how applications, data, and processes will move to the cloud. The first step in this roadmap should be resource planning, where you select the appropriate Azure services and deployment models to facilitate workloads. Next, a governance framework must be established to effectively manage the cloud environment, ensuring accountability and compliance.
  3. prep: to make the transition as fast and efficient as possible, it is necessary to prepare your technical environment - infrastructure, network and security. If the available technical solutions are outdated, it may be necessary to update the infrastructure and on-premises networks to facilitate connectivity with Azure services. To create a secure cloud environment, it is necessary to ensure that security measures, such as identity and access management, are well integrated with Azure Cloud services.
  4. Adoption: the phase in which workloads are moved to the Azure cloud using various migration methods, such as lift-and-shift, re-platforming or re-factoring applications. In this process, it is critical to carefully plan and execute each move to minimize interruptions and ensure a smooth transfer of resources.
  5. Governance: the focal point of this phase is to establish policies, guidelines and procedures to effectively manage and monitor your Azure Cloud environment. To ensure security and compliance, roles and responsibilities are defined, access controls are configured, and monitoring and reporting mechanisms are implemented. These practices will help maintain compliance, optimize resource usage, and control spending.
  6. Management and optimization: the adoption of the cloud does not end with the simple transfer of their digital infrastructures “in the clouds”. In the management and optimization phase, circuits are established to collect information from user feedback and systems to continuously monitor their cloud operations to improve their performance, expand their capacities and optimize their costs. Continuous optimization involves a correct assessment of resources, the improvement of application performance and the exploration of the functionality provided by Azure Cloud services.

Conclusions

Adopting Azure Cloud is an essential investment for all modern businesses seeking to operate efficiently in the digital age. The platform not only facilitates migration to the cloud, but also provides advanced solutions for every type of need with its considerable range of services: from the development of applications to the management and secure storage of data to the latest and very important additions in the field of artificial intelligence.

Azure's flexible approach to pricing and its robust cost management tools make it suitable for any organization, from startups to large global enterprises, adapting to growth needs.

Looking to the future, Azure is a safe and reliable choice for anyone who wants to remain at the forefront of technology and exploit the full potential of cloud computing, now and in the coming years. All we have to do is invite you to try it to experience its potential for yourself.

FAQ on Azure Cloud

What is Azure Cloud?

Azure Cloud, also known as Microsoft Azure, is Microsoft's cloud computing platform that enables organizations to design, deploy, and manage applications using a global network of data centers. It offers over 200 services, including virtual machines, machine learning, and online application development.

What services does Azure Cloud offer?

Azure Cloud provides a vast array of services categorized into:

  • Infrastructure as a Service (IaaS): Outsources IT infrastructure management, offering resources like virtual machines, networks, and storage.
  • Platform as a Service (PaaS): Facilitates the development, execution, and management of business applications in the cloud.
  • Software as a Service (SaaS): Delivers access to application software in the cloud, such as Microsoft 365.
How does Azure Cloud's pricing model work?

Azure Cloud operates on a pay-as-you-go model, allowing organizations to pay only for the services they use. This approach offers flexibility and scalability, enabling businesses to adjust their usage based on current needs.

What is the Azure Cloud Adoption Framework?

The Azure Cloud Adoption Framework is a set of guidelines and best practices designed to assist organizations in transitioning to the cloud. It provides a structured approach to planning, implementing, and managing cloud adoption, ensuring alignment with business objectives and maximizing the benefits of cloud technologies.

How does Azure Cloud ensure security and compliance?

Azure Cloud offers a comprehensive suite of security features, including encryption, identity and access management, and threat detection. It complies with numerous international standards and regulations, ensuring that organizations can meet their security and compliance requirements.

Can Azure Cloud integrate with existing on-premises systems?

Yes, Azure Cloud supports hybrid cloud solutions, allowing seamless integration with on-premises systems. This enables organizations to extend their existing infrastructure to the cloud, facilitating scalability and flexibility.

What support options are available for Azure Cloud users?

Azure Cloud offers various support plans tailored to different organizational needs, ranging from basic support to comprehensive, personalized assistance. These plans provide access to technical resources, best practices, and guidance to ensure optimal use of Azure services.

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