When the B2C relationship is the basis of your business, it is essential to have the right platform to manage communication with the customer. A centralized Brand Management system offers greater control over marketing activities and the content used to promote brand identity, ensuring maximum consistency between the values and the products that represent it. A customer asked for the development of this technology. Here's how it went.
Operating in the luxury sector, our client has always had the need to maintain constant control over brand promotion activities for:
The need therefore emerged to implement a platform where you can archive and present communication campaigns aimed at promoting the brand and the numerous products in the catalog.
A custom web application would have made it possible to centralize promotional materials, facilitating the internal approval process, and at the same time guarantee accessibility from any device. However, the small budget available limited the possibilities of creating a user experience worthy of an international luxury brand.
Urgent timing was a second constraint. A new platform would have required validation by the Security Department, as well as entailing a series of changes to comply with company standards.
We therefore took advantage of the Microsoft products already present in the customer's digital workplace to find a high-performance solution, but with limited costs.
Instead of a custom web app, we implemented an application for SharePoint Online that can:
From the back end of the application, enabled users can organize campaigns to be exposed to customers and view business documents useful for producing materials in line with the brand's identity.
For example, our solution highlights the Marketing Wheel.
It is a graphic that summarizes the marketing components behind each campaign, such as the communication objective, the medium used and the target audience.
From an aesthetic point of view, the application complied with the strict indications provided by the customer.
Although it represented the greatest difficulty in the project, we were in fact able to develop an attractive, intuitive, responsive interface accessible from the official website.
The default interface of the application in SharePoint has therefore been hidden, together with the document library management interface where the contents of the campaigns are stored, to allow maximum customization of the app and the user experience offered.
Together with the customer, we traced the use of the new application, to understand if the solution was really the right one to simplify Brand Management activities. The answer? Let's see some facts together:
Since the start of production, we have not received any negative feedback from the customer.
The Modern Work team effectively and swiftly addresses IT needs, primarily focusing on software development. The technical staff is well-trained in implementing software projects using Microsoft technology stacks and is skilled in managing both agile and long-term projects.
